What do sales professionals read to stay on top of their game? What tactics do they talk about and adopt to improve their results? To find out, I went straight to the source. I asked some of the best salespeople in the industry: VPs, coaches, salespeople, and developers. Keep reading to find out what they recommend as the absolute best selling books for all salespeople. The best sales books, according to the pros best selling books Present anything Oren Klaff A good friend and accomplished salesperson recommended this one to me because it has transformed the way he interacts with people whether he is actively selling or not. The STRONG method taught in this book helps you identify barriers to selling and tips for reading subtle power shifts in meetings. If you want to take back control of the agenda and flow of your meetings, this sales book is a must read.
Sales acceleration formula Marc Roberge According to Lucia Piseddu, founder of the BD School, describes it as "enlightening". It offers a scalable and predictable approach to increasing revenue and building a winning sales team. It's the same methodology Roberge used to lead HubSpot to acquire and retain the company's first 10,000 customers in over 60 countries. In other words, it's a proven process that makes sales predictable. Predictable income Aaron Ross and Marylou Tyler If you're looking for predictable sales (and who isn't?), you'll probably agree with Dmitry Chervonyi, who calls this the “sales bible” for his sales team. This is not yet another book on how to cold call or close deals. It's a guide to building a reliable sales machine. Learn about the outbound sales process that helped add $100 million ARR to Salesforce, and 7 fatal sales mistakes you need to avoid. Predictable prospecting Marylou Tyler and Jeremy Donovan It's one of my favorites. This is an easy to read and apply guide to developing a strong and sustainable B2B sales pipeline. It shows you how to target and track your ideal leads, optimize contact acquisition, continually improve performance, and reach your revenue goals quickly, efficiently, and predictably. The Challenger Sale Matthew Dixon and Brent Adamson This book will challenge everything you thought you knew about sales. The premise?
Relationship building is an imperfect approach. Instead, you need to take control of the sale, reframe customer expectations, and deliver a distinctive shopping experience that leads to loyalty and growth. Here, you'll learn how to become the Challenger Sales Rep that drives a new level of results. The challenger customer Brent Adamson, Matthew Dixon, Pat Spenner and Nick Toman The authors of The Challenger Sale did not rest on their laurels after publishing their findings on the Challenger seller. They continued their research and discovered that being a Challenger was not enough. You also have to challenge the right people, especially in today's complex multi-party deals. This book helps you identify the hidden influencer and gives you a plan to engage and equip them to challenge their organization from within.