Take a look at your inbox... Do you see a handful of holiday discounts and savings announcements already yearning for your attention? Between competitors getting ahead of Black Friday and Cyber Monday sales, the stress of Q4 coming to an end, and the COVID-19 pandemic forcing our interactions to be 100% virtual, know that you will not suffer alone. We will all feel a surge of holiday stress and a craving for caffeine! While we can't ease all of your year-end pressures, we can provide some tips to help you stand out from your competition this holiday season. In a time when our inboxes are irritatingly cluttered and our digital environment buzzes with notifications,
these little building blocks will take your communication efforts to new heights, and fast! Tip #1: Segment your audience whenever possible What customer data do you currently have? Use existing data to segment your audience and provide relevant information based on individual preferences. Instead of sending the same message to all of your customers, try sending different offers to different audiences based on their engagement history or buying habits. This makes the customer feel valued and provides a more exclusive experience.
Tip #2: Try a different approach to subject lines and call-to-actions At this time of year, our inboxes are flooded with slogans such as "Black Friday Deals!", "Don't Miss This Sale!", "New Savings" or "Buy Now!" Don't settle for those boring expressions and try something different this year . Spicing up your subject lines and calls to action (CTAs) with relevant, on-brand c