With SendGrid's new Marketing Campaigns features and package updates, there's never been a better time to try the free Marketing Campaigns plan. Because the Marketing Campaigns Free Plan offers email automation, a free signup form, one-time send capabilities, test emails, and the ability to send up to 6,000 emails. -emails per month (FREE), I thought it would be helpful to walk through how easy the process of setting up an automated email campaign can be. In this article, I'll walk you through the step-by-step process of signing up, getting your account ready to send, and finally setting up an initial welcome email automation using an opt-in form. subscription that can be linked or easily integrated to help grow your mailing list. Start here: create an account Free marketing campaigns and follow Note: This article will focus on a hypothetical fitness company (Draw the Owl Fitness). 1.
Create a free Marketing Campaigns account 2. Confirm your email After creating a username and password, and sharing some information about yourself, we'll send you a confirmation email. 3. Establish a sender name Before you jump into creating an automation, there's a basic account setup you'll want to square up to. First, add a sender name. Who do you want your welcome email to be sent from? Add the sender friendly name, email domain, and physical address you will be sending from. Once you submit a sender, you will receive another verification email sent to that address to verify that you are the owner. 4. Create a List Creating a list via the contacts link in your left navigation is an easy step to specifying a place to add your users when they fill out your form.
To obtain this configuration, click on "create" at the top right, then on "new list".Creating an opt-out group is a necessary aspect of acquiring new users. When building a list that you plan to market to, you need to allow them to opt out. As you build your email program and start having different types of marketing emails, you can also use SendGrid's unsubscribe groups to allow users to unsubscribe from specific email types. 6. Create a template There are several options for setting up an email template in your account. In the templates section in the left navigation, you can click on "create a custom template" (to create one from scratch, either using our HTML code editor or our design editor by easy-to-use drag and drop). If you don't want to create one from scratch, you can choose from several pre-made templates that just need your images and copy swapped out. Choosing to create a custom template with the design editor, I dragged my content elements (image blocks and text boxes) onto my template and arranged them as needed. (Some trial and error/adjustment is always important when creating a new model). To learn more about email design best practices, read the Expert's Guide to Email Design. Tip