Needless to say, when it was time for us to introduce our second product offering to the world, we decided to go the route mentioned above. We decided to share an insightful e-book with the community as a precursor to our launch. The ebook dissects some common but unanswered questions about Net Promoter Score – a miracle metric that has been helping businesses grow since it was launched a decade ago. But that's not all. We wanted to share the exact approach used by companies that use NPS as part of their growth strategy, to make this information relevant to readers. We have often seen e-books filled with chunks and blocks of content, but lacking practical advice that can be used instantly. We wanted to break this approach. This strategy involved sending cold emails to hundreds of marketers, product managers, customer service and support teams to get real and relevant NPS information. It was a real challenge ( sending COLD EMAILS that is ). If you've ever been in my shoes, you'll know that cold emails don't work in most scenarios. However, in the end, we contacted 130 companies and were able to catch up with 47 brilliant companies such as Hubspot, Buffer, Typeform, Zapier and others. As a result, we were able to generate 500 leads in just 72 hours and we continue to perform well! For something that took us nearly 45 days, that's a huge feat! None of this would have been possible without Mailshake! In this article, I'll share the exact process we used to generate those huge leads ( counting more if I may add ) using this amazing outreach tool. I also discussed our promotion strategy, which can help you get your ebook or other form of content reaching more and more people. So let's start #1 Identify the tool and the strategy Before we even started writing this ebook, we wanted to settle for the awareness tool we were going to use. We understand the repercussions of cold emailing (here is an example)