According to Maslow's Hierarchy of Needs theory, physiological needs and safety needs are the proper pain points for users. But modern people do not have to worry about food and clothing. Does this pain point no longer exist? This is not the case. For example, in the process of climbing a mountain, the water is exhausted and I am very, very thirsty; in the process of taxiing, I am still worried about safety problems; in countless sub-scenarios, the pain points of users still exist. 2. Only concrete needs can be met But if the user wants what, what to give? Some needs you cannot satisfy, such as: immortality. As a pain point, this is completely reasonable, but this pain point cannot be completely solved.
Whether a pain point can become a user demand depends on our ability to solve this pain point. Since it can't be solved, is there another way to satisfy it? Immortality cannot be achieved. If it is limited to a certain range, it can be reduced to: prolong life as much as possible and improve the quality of life. The goal was immediately predictable. We can achieve the needs of prolonging life by adopting scientific and healthy eating habits, relieving work pressure, maintaining a combination of work and rest, and good work and rest. 3. Clarifying the user needs of the demand elements is the core of the product work discussion User requirement elements = user + scenario + appeal + task The translation is: a specific person, a specific situation, a specific demand, can be solved by us.
A common mistake made by primary products is that if the user needs are not clear, the product needs are directly replaced by the user needs. The product requirement is that the interface needs to be beautiful, there is no abnormal process, and the logic is very clear. It is beautiful to complete the function according to the product requirements, but the user just doesn't need it.