Day. On Baidu Encyclopedia alone, there are four types of "Nanda Lying Talk", "Love Story", "Jinggong Singles Day" and "Mahjong". Since the new century, it has been especially popular. Netizens have dozens of strange ways to celebrate, including "dinner", "drinking wine", "duel", "k song" and so on. The Tmall domain name was officially launched in 2009, and it is also a new business of Taobao shopping mall. Zhang Yong, the person in charge, decided to hold a promotional event. It happened after November and before Christmas, when the festivals were the most scarce. Woolen cloth? At this time, the popular Singles Day became the best choice. Under the communication of.
Taobao, a total of more than 20 merchants joined the Double 11 promotion, and finally achieved sales of 50 million. Catching up with the initial dividends of the Internet, combined with the curiosity of young people, "one person is idle is idle, and online shopping is fine" has become the way to celebrate Singles' Day, and also contributed to the Double Eleven Shopping Festival. 2010: Poster Marketing Format: Customized creative posters for promotions Taobao (including Tmall) turnover: 936 million Tasting the sweetness of the "Double 11 Shopping Festival", more merchants participated in the 2010 Double 11 Half-price Free Shipping Event on Taobao Mall. In order to prepare for the shopping street, Taobao official, the joint marketing company produced 9 different styles of advertising ideas to match different forms of products and activities, 10 days in advance for the double 11 campaign. For example, these two posters highlight the double 11 episodes through the dynamic falling of brand items and the design of the brand wall respectively. The products are rich, and there are burning 50% off words, together with a strong sense of promotion, to stimulate the desire to shop.
The 10-year design looks a bit outdated and old-fashioned now, but the overall series of creative strategies successfully reflects the Taobao mall’s full range of categories, big brands, and powerful promotions. It also incorporates interesting and fashionable elements. psychology. 2011: Price Marketing Form: Low-price competition with multiple e-commerce platforms Taobao (including Tmall) turnover: 3.36 billion Double 11 in 2011 was quite chaotic, and around November 1st, e-commerce platforms such as Taobao, JD.com, Suning.com, and Dangdang launched various low-price strategies. Loss promotion. For example, Suning.com opened a book channel and launched the "0 yuan for 72 hours of book sales" campaign, which triggered JD.com and Dangdang to follow suit and cut prices. On the same day, Dangdang launched a promotion of "200 for books over 100, with a maximum return of 400", while JD.com put up a large-scale promotional advertisement on "100 best-selling classics, tears to the bottom,