the Visible Expert bookWhat visible experts do differentlyAt Hinge, we've interviewed hundreds of experts, many of whom are legitimate Visible Experts. And it's always comforting to find out that most of the top experts are ordinary people. Behind the scenes, they're no different than the rest of us. So what propelled them to the forefront? What did they do different from ordinary experts?Ultimately, there are five things an expert can do to give them a distinct advantage:Claim a slot.
Most visible experts focus on a specialized area. By building deep rather than broad knowledge, they can truly master a subject or discipline. And by writing and speaking exclusively about it, they increase their chances of being closely associated with it over time.Study their audience. You can't build an audience if no one cares about the content you produce. That's why Visible Experts frequently talks to people in their target audience.
Even better, many experts conduct formal research on their audience to get a less distorted view of their interests, concerns, and burning questions. Visible Experts uses this information to choose the topics on which they write and speak. Since these experts deal with issues that matter to their audience, their readers and listeners are much more likely to become avid followers.Sharpen their skills. It doesn't take extraordinary knowledge or intelligence to become a visible expert. But it is useful