The photograph should fit with the rest of your brand identity, colors, logos and messages. Brand photography can include photos of your company's products, team, workspace, and other things relevant to your business. Photography offers these benefits to your business: It makes your brand more accessible: the visual representation of yourself, your employees and your business space makes consumers more likely to connect and engage with you, as well as relate to your business because they see the face behind your business.
It optimizes first impressions: it only takes 50 milliseconds for people to form a first impression, so the photography you use in your brand identity should contribute to positive impressions and do so quickly. High-quality, professional photography captures potential clients because they'll understand that your business is very detail-oriented, consistent, and has good aesthetics.